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join the pros
Since my first TV appearance on The Dr. Phil Show, as a legal expert, I'm now on CNN, FOX News, Good Morning America, The Doctors, MSNBC and other top shows 5-7 times a week.
I am living proof that being a TV/Media Expert is an Instant Game Changer. Thanks to my TV appearances, my law firm has no need for a marketing budget and my huge social media following helps me attract A-Listers to fundraisers for my Special Needs Network.
Now I'll show you how I did it. Being TV/Media Expert can change your life too. It can happen faster than you think!
tv/media expert VIDEO classes
With insights gleaned from more than a decade on most of the top TV news and morning shows , I'll save you time and money--and needless dead ends--by showing you exactly how it's done.
And the payoff is huge! Being a TV/Media Expert can grow your business, increase your bottom line, and forever change your life, like it has for me!
tv/media EXPERT ACTION GUIDEs
Action Steps, Class Highlights, Tips and Valuable Resources are provided for each lesson. As you follow these guides, it will be that much easier for you to get started and become a master.
Work through the Action Steps to develop the practical skills you need to make your pitch, to comment on breaking news, and to get producers to call you first.
extras: insider interviews
Insider advice can help you line up your next invitation to appear on TV, amplify your appearances 1000s of times, and get invited back. From top industry insiders I'll interview 3 of my favorites:
- Eric Anderson, Producer
- Anthony Turk, Publicist
- Brian Ross Adams, Social Media Expert
THE FIRST CLASS IS FREE!
1 BECOME A TV/MEDIA EXPERT
IT'S A GAME CHANGER
SIGN UP FOR ALL 12 CLASSES TODAY & JOIN THE PROS!
WHAT YOU'LL LEARN
become a tv/media expert
IT'S A GAME CHANGER
Why struggle to get social media followers or pay a fortune in advertising few people see, when you can get 1000s, even 1,000,000s of viewers in just 3-5 minutes on TV? Believe me, becoming a TV/Media Expert can change everything.
IDENTIFY YOUR EXPERTISE
SHARE WHAT YOU KNOW
You may not have positioned yourself as an expert yet, but you do have a niche. I'll share 4 ways to find your expertise and let you in on how important it is to protect your credibility from journalists and producers with agendas.
build YOUR PRESS KIT
HOW TO OPEN DOORS
Everyone asks how to get started. This is the class that tells you how. I'll talk about how to put together a press kit that will open doors for you in TV studios, radio stations, newspapers and other media.
pinpoint YOUR TARGETS
FIND YOUR PEOPLE
Some people start their career at the top of the mountain, but I didn't. You don't have to do it either. I'll explain how to take it step-by-step up that mountain. It starts with finding out who cares most about your expertise and what media they follow.
MAKE YOUR PITCH IRRESISTIBLE
ADD REAL VALUE
Producers and bookers hear 1000s of pitches. How can you get their attention? The best way to improve your odds is by offering exactly what they're looking for. It's not "who you know," it's how you pitch.
MATCH YOUR PITCH with BREAKING NEWS
CINCH THE DEAL
The days of sending out blind pitches are over. With the 24/7 news cycle, you can pitch your expertise on a breaking story and jump into the conversation right away. If you can nail these 3 key components, you'll cinch the deal.
When you appear on TV, radio, video, podcasts or even Facebook Live, how can you present your best self? You have to nail The Rule of 4. Everyone appearing regularly in the media had to master these principles to succeed.
speak LIKE A PRO
THE RULE OF 4
THINK LIKE A PRO
Thinking in the same terms as everyone else on set is vital. You need to know what producers mean when they tell you your hit time or send you to a flash studio for a pick up. Avoid looking like an amateur by mastering this TV lingo.
TWEET LIKE A PRO
If I go on Facebook or Twitter, can I find you? Do you write posts that cause bookers and producers to invite you on their shows? Nearly half of my TV bookings come through social media. It's a gold mine, if you know how to use it.
MAKE MONEY LIKE A PRO
All my TV/Media Experts friends are flooded with calls after a single TV appearance, just like I am. Most of us don't even spend money on marketing any more. Being a TV/Media Expert can grow your business like nothing else.
NETWORK LIKE A PRO
Magnify your impact by teaming up with other TV/Media Experts to make joint pitches. It's another great way to expand your reach. What better time to network than when you're on the inside?
YOUR FIRST DAY ON SET
WHAT IT'S LIKE
It's easier to get over first day jitters if you know what to expect. I'll walk you through it--from the moment you arrive at the studio to just after your air time when you can't get that big smile off your face!